Underdog, fanatics among unusual list of Ohio betting candidates

Sports betting newcomer Underdog Fantasy and sporting goods giant Fanatics are looking to get their name out there in Ohio.

The pair are among a large group of entities that have submitted betting applications ahead of the July 15 deadline, which should position them to go live on the January 1 universal launch date.

Underdog’s app is only its second in the US – the company, which plans to get into sports betting, is already licensed in Colorado and plans to launch in both states in early 2023. Fanatics continue to make inroads into sports betting although there isn’t a platform yet. The company has also applied for a license in Maryland, is a major backer of a digital sports betting initiative in California, and attempted to enter New York earlier this year.

Underdog will partner with the MLB Cincinnati Reds on a digital platform, while Fanatics has applied for three licenses – as retail and online sports betting partners with the NHL Columbus Blue Jackets and as partners with MLB Cleveland Guardians for a physical bookmaker.

MGM appears to have plans for three retail sportsbooks – one each at its MGM Northfield Casino, the Reds’ Great American Ballpark and Cedar Downs OTB. FanDuel applied for a license, but did not state who its “ownership partner” is, while Belterra Park Gaming Racino does not list a Mobile Management Service Provider (MMSP) or Management Service Provider (MSP). Belterra is owned by Boyd Gaming and FanDuel has access to the Ohio market through an existing agreement with Boyd.

Only one major professional site did not apply

All eligible casinos/racinos in Ohio have applied for Type A licenses, which allow mobile betting, and Type B, which allow retail outlets, and most have mobile partnerships in place and/or retail. Last Friday, the Ohio Casino Control Board began accepting applications for Type C licenses, which are for small businesses and will allow kiosks, and for second MMSP applications for larger entities.

On July 15, the commission closed the first application window to apply for Type A, B, and C owner licenses, the first designated MMSPs, and MSPs. Applicants were encouraged to submit their applications before the deadline to ensure consideration for launch approval on the universal start date.

Of the eligible professional sports venues, all but Mid-Ohio Sports Car Course submitted some type of application.

Penn National Gaming has the largest stake of any gaming company in Ohio with four physical locations. The company will have Barstool Sportsbook-branded physical books in each of its four locations, while a Barstool Sportsbook platform will be connected to the Columbus location. DraftKings and PointsBet have also requested MMSPs and will have rigs tied to PNG properties, which have eight mobile rigs (two per location).

Who else will be in Ohio?

Here’s a look at what other casinos in the state will be offering:

Scioto bottom: Owned by Caesars through Eldorado Gaming, Scioto Downs will have Caesars Sportsbook-branded retail and digital platforms.

Hard Rock Casino Cincinnati: The company will have an onsite Hard Rock sports betting site and a Hard Rock Digital mobile platform.

MGM Northfield Park: The company will operate a BetMGM-branded physical bookmaker and a digital platform.

JACK Entertainment: At its two locations in Cleveland and Thistledown, the company will launch BetJACK retail sportsbook while the Cleveland site will partner with PlayUp, likely for a BetJACK-branded mobile site. Thistledown Racino has yet to announce a mobile partner.

Miami Valley Game Racino: The company has not listed any mobile or retail partners.

Professional teams team up in sports betting

When Ohio legalized, it became the fifth state to allow professional sports teams or venues to get a slice of the sports betting pie. Since then, Kansas has agreed to let its professional sports venues partner with casinos for sports betting. So far, all but one franchise or professional venue in Ohio — which includes a PGA Tour stop and a NASCAR track — have applied for licenses.

Among professional sports teams, the NFL’s defending AFC champion Cincinnati Bengals has a mobile partnership with Betfred, but did not say if it has or will have a retail partner. The Cleveland Browns have a mobile agreement with Bally’s and a retail partnership with Caesars.

As well as the mobile deal with Underdog, the Reds have a retail partnership with MGM, and bet365 will have a mobile presence through the Guardians, which as mentioned above will have a Fanatics-branded outlet.

MLS Columbus Crew has a mobile agreement with Tipico, but has not yet applied for a Type B retail license, while FC Cincinnati has mobile and retail partnerships with Superbook Sports, which has not yet applied. only recently started expanding out of Nevada and now has outlets in Colorado. and New Jersey and mobile platforms in Arizona, Colorado, New Jersey and Tennessee.

The NBA Cleveland Cavaliers have a mobile partnership with Fubo Sportsbook and a retail agreement with Caesars, while the Blue Jackets also have retail and mobile partnerships with Fanatics.

The Pro Football Hall of Fame – the first such entity in the United States to be granted the right to offer betting – has a mobile partnership with Instabet and a retail agreement with Rush Street Interactive. The PGA Tour’s Muirfield Village Golf Club, which hosts the Memorial Tournament each year, has mobile and retail partnerships with Parx Interactive.

The sports academy applies for a license

Ohio’s new sports betting law allows a wide range of entities to apply for betting licenses, and the latest batch of applications reflects that diversity. Among the applicants are Geneva Sports/SPIRE, which appears to be a sports academy in metro Cleveland that has applied for mobile and retail licenses with partner Out the Gate. Phantom Fireworks, the state’s main consumer fireworks retailer, and Ravencrest Partners, which appears to be a real estate company, both applied for retail or Type B licenses but did not list of partners. JSJ Klub, owner of Ohio-based restaurant chain Harry Buffalo, applied for a retail license and listed PointsBet as a partner.

The deadline for the first installment window also served as the opening date for the second designated application window specifically allocated to Type-C sports game hosts and second designated MMSFs. The deadline for the second window is August 15.

The commission provides an updated list of candidates on Friday evening.

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