PlayUp adds Pennsylvania iGaming to its expansion plans

Market Access Agreement with Caesars Creates Growing Opportunity $ 100 million monthly market

LAS VEGAS, Nev., November 3, 2021 / PRNewswire / – Immediately after announcing its entry into the Iowa iGaming market, PlayUp has secured market access for Pennsylvania iGaming, creating a larger footprint for its United States expansion projects.

The addition of Pennsylvania PlayUp’s future iGaming states demonstrates the operator’s optimism about the future of iGaming and its strategic vision of being more than just an online sports betting operator. The company currently operates sports betting in New Jersey and Colorado and its CEO, Dr. Laila Mintas, said it is essential for PlayUp to have a deep product portfolio as part of its differentiation strategy.

“It’s no secret that the sports betting industry is ultra competitive in the United States,” she said. “The way we seek to reduce noise is to provide unparalleled customer service and experiences for our VIPs, and to provide our customers with gaming and entertainment options beyond sports betting. IGaming and others services are at the heart of our roadmap to include a broad range and breadth of options in our product portfolio. ”

Pennsylvania was one of the early adopters of iGaming and in September of this year the industry generated gross revenues of nearly $ 98 million, an increase of 71.5% compared to September 2020, when revenues were slightly higher $ 57 million. The state is one of the five states (Nevada, Michigan, New Jersey, and West Virginia) that currently offer iGaming. PlayUp expects to be live with its iGaming product in New Jersey shortly, according to Dr. Mintas.

The market access deal goes through a skin with Caesars Entertainment’s property, Harrah’s Philadelphia Casino and Racetrack. Earlier this year, investment bank Goldman Sachs predicted that the iGaming market in the United States will reach $ 39 billion in 2033.

About PlayUp

PlayUp is a next-generation entertainment and tech group that enriches people’s lives through entertaining, rewarding and responsible online betting. The company internally develops innovative betting technologies to power brands and deliver world-class user experiences. The energies of PlayUp are focused on meeting the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp unifies the world’s favorite online betting products including fixed odds sports betting, fixed odds racing (horses and greyhounds), eSports and Daily Fantasy Sports (DFS) where it hosts australia the biggest and some of the biggest prize pools in the world in competitive peer-to-peer online betting.

The company has online betting licenses in multiple jurisdictions and currently operates in the United States, Australia, New Zealand and India.

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