Michigan Cannabis Operation MindRight Holds Grand Opening, Eyes on Purpose Rather Than Profit
“It’s not a job” Joe Brenanpartner at newly launched MindRighttold a group outside the 17,500 square foot vertically integrated cannabis facility in New Baltimore, Michigan.
“I’m a cannabis entrepreneur at heart, and it’s my passion.”
Why is this important: Brennan, alongside partners Josip Capeljand Naseem Gulli, caught up with Benzinga for an exclusive version of MindRight’s launch. Capelj is a relative of the author of this story who previously reported on MindRight’s launch intent.
Located five minutes east of the I-94 and 23 Mile Road interchange toward Lake St. Clair, the Michigan-based company is the product of efforts to democratize large-scale retail access to the craft cannabis.
Graphic: taken from Brad Vranish of Lake State Media.
Brennan, a former U.S. Marine and among the partners leading the effort, became a strong supporter of cannabis as medicine after seeing how it helped friends struggling with PTSD.
He explained that much of the stigma could be attributed to the wrong initiative to innovate and bring quality products to market.
“We are changing that,” Capelj added, explaining that “the team has been working on this idea for years now,” and that ultimately their efforts will help “turn the tide, allowing the industry to cannabis to be a financial contributor”. , as opposed to a burden.
Differentiator: The MindRight team is primarily focused on purpose rather than profit and destigmatizing cannabis in all its aspects through quality products and services.
“What sets us apart from others is the education and customer experience we provide,” Gulli said. As a local, veteran-owned cannabis store, MindRight intends to be “active in the community through the Lion’s Club, veteran charities, and other social programs.”
Go forward : The team foresees the federal legalization of cannabis.
Given this, they are positioning themselves as a frontrunner ready to scale and meet the demands of more consumers once all parts of their vertically integrated facility are up and running.
“While our business plan defines our financial goals, our main goal is to bring our vast knowledge, resources and accessibility to our customers and the community,” Gulli said.
“If we can execute our fundamentals successfully, we believe the profits will follow.”
Photos courtesy of Brad Vranish, founder of Lake State Media. Contact Vranish at [email protected]