Flipkart signs MoU with SERP to enable market access and growth for FPOs and SHGs in Telangana
The local e-commerce market in India market access farmer-producer organizations (OPF) and self-help groups (SHG) in Telangana.signed a memorandum of understanding (MoU) with the Society for the Eradication of Rural Poverty (SERP)Department of Rural Development, Government of Telangana, to enable
Through this partnership, Flipkart aims to empower local farming communities and SHGs in Telangana by providing pan-India market access to more than 400 million customers on its platform.
The memorandum of understanding was exchanged between Sandeep Kumar SultaniaIAS, Panchayat Raj and Rural Development, Government of Telangana; and Smrithi RavichandranVice Chairman and Head of Grocery Store, Flipkart during an event held in Hyderabad attended by Errabelli Dayakar Rao, Panchayat Raj, Minister of Rural Development and Rural Water Supply, Government of Telangana; as well as other dignitaries, including Rajitha NardellaCOO, SERP, Telangana.
As part of the collaboration, Flipkart will directly source high-quality pulses, millets, staple foods and spices from local farmers, helping to improve revenue and grow the business. Flipkart will further engage with these communities through virtual and on-the-ground training and capacity building initiatives to provide them with an understanding of the quality, pricing and licenses needed to be part of the ecosystem. OPS. SERP will extend its support with the necessary infrastructure and approvals to move this partnership forward
Through this partnership, Flipkart aims to empower local farming communities and SHGs
Speaking on the occasion, Rao said the MoU was the first of its kind signed in the country with a credible e-commerce giant such as Flipkart. which is another milestone contributing to the progress of Telangana.
“SHGs and women in Telangana will now be able to sell their products to a pan-Indian consumer base to improve their livelihoods and gain visibility. There are 4,36,000 SHGs consisting of 46 lakh members in the state. We want to support them all, especially women, for whom we aim to provide loans of Rs 500 crore this year. We believe that SHGs will work hard and use these initiatives to accelerate their development and expand their business,” he added.
Sultania said the MoU would enable Telangana farmers and SHGs to sell their products across India as well as in international markets.
He added that the training, skill development and focus on product standardization will ensure that products are not just limited to B2B partners, but expanded to reach pan-India customers directly.
Flipkart is currently working with several Farmer Producer Organizations (FPOs), as well as small and marginal farmers across the country to build sustainable and scalable partnerships. He has trained over 10,000 farmers across the country on produce quality and food safety to enable market access, and to empower and prosper the farming community in India.
Speaking at the event, Smrithi said:
“Flipkart is dedicated to creating new avenues of progress for all of its stakeholders. The MoU signed with SERP is another step towards our commitment to sustain farming communities and self-help groups to ensure better income and business opportunities with adequate knowledge, training and market access. This further promotes inclusivity with FPOs, SHGs and contractors in India and Telangana. Our customers enjoy an enhanced experience with direct access to quality produce and fresh groceries from these area FPOs.”
“We look forward to creating more such connections and initiatives for the farming community to help them expand their offerings through technology and e-commerce and contribute to rural prosperity,” she adds. .