Digital Saathi launched to help farmers find bigger markets

Bangalore: US-based global food company Cargill is making foray into India’s agricultural sector with an agri-tech platform – “Digital Saathi” to empower farmers in Karnataka.

‘Digital Saathi’ is a local AI-powered, AI-powered online service platform that aims to provide digital agricultural advisory services and offers wider market access to smallholder farmers . In Karnataka, the application will be deployed in five districts: Davangere, Bellary, Haveri, Chitradurga and Shimoga. Under the platform, farmers will have easy access to connect with peer farmers, crop production companies, agro-suppliers, buyers, traders and processors.

The app has already registered 6,000 smallholder farmers and is expected to reach 30,000 by May 2022. By 2030, the company aims to provide training on sustainable farming practices and improve market access for 10 million of farmers.

It will also provide farmers with digital solutions such as discussion forums and information on market prices, weather forecasts, before and after harvest and other related details. From October, the app will also feature e-commerce and crop input crop sale offer. This will allow farmers to sell their products in digital markets by connecting farmers with sellers.

“Digital Saathi was conceptualized with Cargill’s expertise to improve the economic livelihoods of smallholder farmers and engage with them in the modern era of the digital economy. This is a step towards building an ecosystem of farmers, supporting them and increasing productivity and profitability. We continue to innovate for Indian and global consumers and enable Indian farmers to better align with the market, ”said Simon George, President of Cargill India.

The company aims to engage with 3 million farmers in the next 5 years. The app is compatible even with a basic Android phone and the information will be available in Kannada.

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