Australian red meat well positioned on the world market

Key points:

  • In 2019-2020, Australia’s red meat and cattle industry revenue was $ 69.9 billion, up 5% from the revised 2018-19 figures.
  • In 2019-2020, Australia’s red meat and livestock industry employed approximately 445,000 people
  • Australia is the largest exporter of sheepmeat and the second largest exporter of beef, behind Brazil
  • Red meat and livestock exports totaled around $ 18.4 billion in 2019-2020, an increase of 11% year-on-year and 23% above 2015-2016 levels
  • Over the past 20 years, total global meat consumption has grown steadily at an average annual rate of 1% for beef, 2% for sheepmeat, 1% for pork and 5% for poultry.

The ability of the red meat and livestock industry to adapt and respond to significant challenges over the past 12 months has positioned the sector strongly in the global market, according to the State of the Industry report. 2021 from Meat & Livestock Australia released today.

The report provides an overview of the Australian red meat and livestock industry, including figures on production, consumption, exports, the economic importance of the industry, attitudes towards red meat and snapshots of key issues.

MLA Managing Director Jason Strong said Australia’s red meat and cattle industry is in fantastic shape with minimal disruption during the global pandemic thanks to years of innovation and hard work by producers of Red meat.

“For many years, we have worked to improve what we do, build relationships and diversify our red meat markets, which means that when the impact of the global pandemic emerged, we were able to overcome it with a minimum of disruption of export volumes and values, in particular relative. to other industries, ”Strong said.

“Much of the commentary about the decline in consumer engagement with red meat is exaggerated and out of context. Australian red meat continues to be recognized as a high quality protein of choice around the world.

“We have a premium product with a premium reputation for which consumers are willing to pay a premium price, which puts us in a unique position and allows the industry to aim for the ambitious goal of doubling value. of red meat sales by 2030.

“Our job is to find the most discerning consumers here and around the world and ensure that they continue to be excited to eat our product. . The combination of value and consumption volumes contributes to the success of our industry.

“It is crucial that the red meat and livestock industry continue to unite along the supply chain to further improve productivity and profitability for the entire sector. We have a very exciting future ahead of us.

Significance for regional Australia

Minister of Agriculture David Littlefier said the red meat and cattle industry is of great importance to Australia.

“The industry has shown resilience over the past few years in the face of drought, flooding, bushfires and now COVID,” he said.

“And this report perfectly reflects the determination of the beef, sheep and goat industry to keep working to produce the best cattle in the world.

“The entire red meat industry is critical to regional Australia, with 90 percent of the 445,000 employees living in regional locations.

The Australian government provides research and development funding matching contributions from MPs / producers and works closely with industry on market access and development opportunities.

Click here for a copy of the State of the Industry 2021 report.

Source: deputy

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